Creators divided over trademarking Catholic phrases
In July 2022, Elizabeth, a Catholic creator in the Midwest, noticed something that struck her as odd: The Little Catholic, a larger Catholic business specializing in selling jewelry and accessories began to post a trademark symbol next to jewelry items depicting the “Holy Family Hearts”—namely, the combined images of the Sacred Heart, Immaculate Heart, and Most Chaste Heart of St. Joseph. The phrase itself had a trademark symbol, something that Elizabeth found unusual in the Catholic creators’ community.
Elizabeth originally noticed the symbol in an Instagram post from the business advertising a “Holy Family Hearts” necklace. She and other Catholic creators began to comment on the public post with questions about the trademark and what it meant.